"There is common misunderstanding in the location-based entertainment industry that the number of people living in the market area (and sometimes the number of tourists) is the key factor in determining feasibilty, attendance and revenues. Some people in the industry even subscribe to rules of thumb, such as a population of so many people will support a particular type of project. Nothing can be further from the truth. Not all populations are created equal."
Read our latest article, "Not All Populations are Created Equal: Understanding the Differences to Maximize Success" that discusses: