Vol. II, No. 1, January/February 2002
SITE EVALUATIONS & MARKET STUDIES
We recently evaluated:
- sites in Miami, Florida for a client planning to develop a children's edutainment center,
- sites in the greater Sacramento, California area for a client planning a family entertainment center,
- a site in Arkansas for a planned agritainment attraction
In addition, we are currently completing a market study for a family entertainment center in Fort Myers, Florida, USA.
On one of the jobs, our research determined that selecting a different site just several miles away from the planned location would significantly increase attendance and revenues, as the shifted market area would capture a larger percentage of higher socio-economic families and a greater number of tourists. The new site was the same price as the original site and overall development costs will be no different. Location is very important and can make a significant difference to profits and return-on-investment.
