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Attracting Millennial Families

Today, Millennial parents constitute the vast majority of families with children. Millennials' concept of family time is entirely different than that of their Gen X parents. Gen X parents often let their children rule, especially when it came to the choices for family leisure time together; think Chuck E. Cheese's that Gen X parents disliked but would tolerate for their children. Millennial parents, conversely, don't want to relinquish control or give up their own personal pursuits in favor of their children. There's now a new family dynamic of "we're in this thing together."

Millennial parents have a different concept of "me time." Although the vast majority say they spend most of their free time with the kids, most still want to pursue their own passions at the same time. This means that "family time" has a new meaning. Most Millennial parents say that when they think about things to do with their children, it's no longer about only kid-specific activities. They want new, interesting experiences that fulfill them personally while bringing their kids along for the ride. 40% of dads even say they have no problem bringing their kids to bars.

Make sure your venue has activities that appeal to adults who are not coming with children. Also, offer alcoholic drinks and non-alcoholic versions (see expanded discussion in the following food and beverage section).

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