Agritourism Consulting and Design Services

The White Hutchinson Leisure & Learning Group is a full-service feasibility, design, production, and consulting company for agritourism businesses.

It was back in 1994 that we first applied our experience and expertise in the family and children's entertainment center industry to Davis Farmland in Sterling, Massachusetts, when we performed a market and financial feasibility study and prepared a master plan for the expansion of their farm-based petting zoo into a much larger children's discovery farm attraction. The discovery farm concept we designed was an instant success and Davis' Farmland has been growing ever since, including many expansions we've designed for them. We have continued to work for Davis Farmland every year for the past 29 years.

Since 1994 we have worked for agritourism businesses of many types on all aspects of developing, expanding, and growing their businesses. Many of these farmers, including some of the country's most successful operations, have continually returned to us for ongoing design and consulting services.

Randy White, our CEO, personally works on all our agritourism projects, as he enjoys it so much. White Hutchinson has a core team of design and other professionals, including architecture, interior design; market research; brand, name and logo development; kitchen design; food and beverage; entertainment and play attraction design; and management. Additionally, we collaborate with the best quality suppliers worldwide on the design of entertainment and play equipment and activities.

White Hutchinson prides itself on its independence. Unlike many consultants and designers who derive secondary income from commissions on equipment or from contractors they specify for clients, our ethical standards prohibit us from accepting any such payment, which could bias our advice to clients. As a result, we have no loyalties or obligations to suppliers or contractors. We have no ownership, nor will we accept commissions, rebates, or other compensation from suppliers or contractors. We believe it is our job to represent the best interest of our clients and help them make the best business decisions, which sometimes is not to proceed with a project.

Our comprehensive design and consulting services cover most aspects of designing and operating agritourism facilities, including:

  • Market research and feasibility
  • Financial feasibility and projections
  • Concept development
  • Master plans
  • Mix/program development
  • Operating capacity/design day calculations
  • Space/adjacency planning
  • Brand development
  • Schematic design
  • Architectural design
  • Design for circulation
  • Design for adult and children's accessibility
  • Design for family friendliness
  • Design for safety
  • Design/specification for entertainment and play attractions, equipment, and supplies
  • Children's play safety design, including ASTM and CPSC compliance
  • Food Service:
    • Menu development and pricing
    • Kitchen design
    • Menu board concepts and designs
    • Waste monitoring and control
    • Inventory control and ordering
    • POS and technology systems selection
    • Start-up operations
  • Consulting on the development of sponsorship programs
  • Development of safety, hygiene, health, and sanitation policies for play and animal areas
  • Assistance with other areas of management and operations as required
  • Consulting and assistance in all other areas of development, management, and operations