Vol. II, No. 6, October-November 2024
- Considerations for next year's planning
- Target Market
- Attracting Millennial Families
- Food & Beverage
- Food Festivals
- Hayride Safety
- The Over Expansion of Fall Festivals
- Designing and operating safe animal petting areas - The E. coli 0157 menace
- The 3 Most Effective Ways to Grow Your Agritourism Business
- People are Looking for Transformative Events
- Master planning
Target Market
The conventional wisdom is that the family market (adults with children) is the largest. It is not. The adult market without children is the largest. We examined the percentage of households with children between the ages of 5 and 14, generally the age of children who would be attracted to agritourism events. For young adult households ages 21-35, less than one-fifth have children 5-14 (18%). Even for households aged 21-45, less than one-third have children in that age range (29%). In the vast majority of households with an age 21-45 head of household, the vast majority, seven in ten (71%), do not have children aged 5-14,
The success of many wineries, breweries, and distilleries that attract the adult market is evidence of its potential. Some of our farm clients hold adult-oriented events and festivals, some strictly for 21+. This is a mostly untapped opportunity for agritourism farms to expand their customer base and grow their revenues.
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Vol. II, No. 6, October-November 2024
- Considerations for next year's planning
- Target Market
- Attracting Millennial Families
- Food & Beverage
- Food Festivals
- Hayride Safety
- The Over Expansion of Fall Festivals
- Designing and operating safe animal petting areas - The E. coli 0157 menace
- The 3 Most Effective Ways to Grow Your Agritourism Business
- People are Looking for Transformative Events
- Master planning
