Here are the U-pick results from our 2024 nationwide agritourism participation survey conducted on December 10-11, 2024.
Over half of U.S. households (52.4%) visited a farm for a U-pick activity in 2024. That was down from the 2023 participation rate.
Apples continue to be the most popular U-pick activity, with nearly one-quarter of households participating (23%), followed by strawberries, with almost one-fifth (19%) participating. The newer option of U-pick flowers attracted eight percent of households.
We'll be reporting more survey results in next month's issue.
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