More 2024 agritourism participation survey results

Here are the U-pick results from our 2024 nationwide agritourism participation survey conducted on December 10-11, 2024.

Over half of U.S. households (52.4%) visited a farm for a U-pick activity in 2024. That was down from the 2023 participation rate.

Apples continue to be the most popular U-pick activity, with nearly one-quarter of households participating (23%), followed by strawberries, with almost one-fifth (19%) participating. The newer option of U-pick flowers attracted eight percent of households.

We'll be reporting more survey results in next month's issue.

Subscribe to Agritourism Today