Vol. II, No. 2, February 2024
- Editor's corner
- 3rd installment of our 2023 agritourism participation survey results
- Peach Fuzz is the 2024 color of the year
- Indiana Grown Program Symposium
- No, the family market is not the largest market
- Propensity to get new customers by social media platforms
- Upcoming International Agritourism Association events
- Increasing consumer interest in sustainable and organic farming practices
- What's driving young adults' food choices
What's driving young adults' food choices
Here are the seven main drivers of young adult food choices (Gen Z and younger Millennials).
Exploration
- Authentic global flavors/street foods
- High-quality artisan foods or ingredients
- Foods or beverages with a unique story
Health and wellness
- Connecting socially with others
- Exploring new ideas/expertise about healthy living
Better production
- Positively impacting the environment/society
- Engaging with people who care a lot about food/the food system
Young adults' appetite for exploration, holistic health, and a more sustainable world will undoubtedly shape the future of the food and beverage industry and what agritourism venues targeting that age group will need to offer to be successful.
Source: The Hartman Group
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Vol. II, No. 2, February 2024
- Editor's corner
- 3rd installment of our 2023 agritourism participation survey results
- Peach Fuzz is the 2024 color of the year
- Indiana Grown Program Symposium
- No, the family market is not the largest market
- Propensity to get new customers by social media platforms
- Upcoming International Agritourism Association events
- Increasing consumer interest in sustainable and organic farming practices
- What's driving young adults' food choices
