Editor's corner: welcome to Agritourism Today

Welcome to our inaugural issue of Agritourism Today. For our new readers unfamiliar with our company, the White Hutchinson Leisure & Learning Group, we specialize in feasibility, design, and consulting for location-based leisure and learning facilities, many of which are agritourism attractions.

We have been working in the agritourism industry for 28 years. During those years, we have seen continual growth in agritourism as many traditional farming operations have become unprofitable; farmers are switching from producing commodities to producing and selling direct to consumers at farm markets and with u-pick and/or offering farm experiences to the public.

Our work with agritainment facilities has likewise grown. For 23 years, we have produced our Leisure eNewsletter for the location-based entertainment industry. That e-newsletter has grown into a highly read and respected newsletter with over 3,000 subscribers. Much of our coverage in that publication has been just as applicable to agritourism as it has been to more traditional entertainment-oriented facilities. However, many issues are unique to agritourism attractions that we can't cover in the Leisure eNewsletter. So, to better serve the agritourism industry, we have decided to launch this e-newsletter. We hope to publish on a monthly or bi-monthly basis.

To keep our independence in offering you unbiased advice, we accept no advertising in our e-newsletter and maintain our company policy of not selling products or accepting commissions or rebates from suppliers. As such, Agritainment Today is a labor of love. Accordingly, publication depends on our work schedules and my travel schedule.

We hope you will find Agritourism Today of value. If you don't wish to receive future issues, there is a simple opt-out link at the very bottom of this e-newsletter. And if you do find it of value, we hope you will tell your colleagues. They can sign up at www.whitehutchinson.com/subscribe/agrinews/

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