Vol. XXV, No. 4, April 2025
Gen Z's bias for novelty
Last month's article 2025 Voice of the Visitor Report discussed the decline in the repeat appeal of location-based entertainment venues, including family entertainment centers (FECs). Novelty seeking and the almost limitless out-of-home leisure options to experience are factors.
Morning Consult recently ran a survey that showed that Gen Z is especially novelty seeking. Although the survey addresses their product choices, it is logical to assume they are experience novelty seekers as well, especially since experiences are social media sharable to build social capital.
Another Morning Consult survey found that Gen Z is also into exploration and novelty seeking with restaurants. Over 70% said they had tried at least one new restaurant in the last month, with nearly 1 in 5 said they had tried at least five. And while they were more likely to try new spots while dining out, around two-thirds had ordered delivery or takeaway from at least one new establishment.
Novelty seeking is a characteristic of adults older than Gen Z (currently up to age 28). Younger Millennials are prone to be just as novelty seeking.
This means that location-based entertainment centers and FECs that are just same-old without changing events are at a great competitive disadvantage today.
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