Restaurants & Eatertainment

In the mid-1980s, an independent Burger King restaurant added a small soft-modular-play unit to the outside of its restaurant. Sales dramatically increased. Thus began what has become a major trend of adding children's play and entertainment areas to quick service restaurants.

Some restaurants concepts have successfully integrated food and entertainment into what is called restaurant-entertainment or eatertainment concepts. Perhaps one of the earliest examples of this eatertainment phenomenon are Chuck E. Cheese's restaurants. Another example of restaurant-entertainment that caters to an adult market is Dave & Buster's. What are known as pizza and games concepts, such as Peter Piper Pizza, fall into this category. The newest form of eatertainment venues is family pizza buffet/entertainment centers. These range in size from 25,000 to 80,000 square feet. When the entertainment is less interactive and more in the form of immersion theming, the facilities are referred to as "theme restaurants".

The White Hutchinson Leisure & Learning Group has broad-base experience and expertise in feasibility, design and full start-up of food and beverage facilities in entertainment and edutainment facilities, as well as stand-alone eatertainment or restaurant-entertainment facilities. Our development work has included the design of major food service components in entertainment and edutainment facililites:

  • Yummy in Your Tummy Cafe in the 28,000 sf Bamboola children’s edutainment center in San Jose, California
  • Charlies' Diner in the 32-lane Olathe Lanes East Bowling Center
  • LouLou's Café in the 2,400 square meter LouLou Al Dugong's children's play and discovery center in Dubai, U.A.E.
  • Paradise Café in the 36,000 square foot indoor and 15-acre outdoor Paradise Park in Lee's Summit, Missouri.
  • BellaBoo’s Café in the 22,700 square foot children's play and discovery center in the Three Rivers Park in Lake Station/Gary Indiana that opened September 2009
  • Max's Diner in the 5,000 square meter Dinotropolis children's entertainment center in Caracas, Venezuela
  • Herd Rock Calfe at Davis' Farmland, a children's discovery farm in Sterling, Massachusetts

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Our work includes name and brand development; full architectural, interior design and kitchen design; menu, recipe, product sourcing and full kitchen start-up and training and operational consulting.

We also design and produce stand-alone eatertainment (restaurant-entertainment) facilities. Our work experiences with these facilities includes:

  • StoneFire Pizza Co., New Berlin, Wisconsin
    White Hutchinson conducted the feasibility and developed the brand concept, then went on to fully design and produce this 37,000 square foot, $10 million one-price, all-you-can-eat family pizza buffet-entertainment center with dining room seating for 460 plus eight private party rooms and about 12,000 square feet of family entertainment. Positioned as a New Luxury offering, StoneFire Pizza Co. is the world’s first family pizza buffet-entertainment center with stone hearth Wood Stone pizza ovens, a Pan-Asian wok station and a children’s discovery play dining room (opened November 10, 2006). Read more...
  • StoneFire Pizza Co., Kenosha, Wisconsin
    We are currently completing full architectural, interior, kitchen and site design for the 2nd StoneFire Pizza Co. facility to be located in Kenosha, Wisconsin. This upscale family pizza buffet-entertainment center will be located in a new 53,000 square foot building with five dining rooms with seating for 730 guests, 8 dedicated birthday party rooms, seven major indoor attractions and outdoor attractions including miniature gulf and a discovery play garden.  Opening mid-2009.
  • Astana, Kazakhstan  Completed market feasibility study and currently developing preliminary design plans, cost estimates and financial feasibility for a 6,000 square meter family buffet-entertainment center (restaurant + family entertainment) to be built on a site in this rapidly growing modern capital city in this ex-Soviet territory.
  • Knuckleheads, Wisconsin Dells, Wisconsin
    Developed concept, mix and preliminary plans for the 130,000 square foot indoor Knucklehead’s Bowling and Family Entertainment Center eatertainment facility in the Wisconsin Dells that includes the 1000-seat Buffalo Phil’s Grille Tex-Mex sit-down casual restaurant, a fast-casual restaurant and family entertainment center including indoor go-karts, bowling, rides, a fast casual cafe, 3-D simulation theater, rides and games.
  • Nibbles’ Play Café, Wheeling, Illinois (metro Chicago area)
    Conducted feasibility and full design for this 4,300 square foot stay-at-home mom’s play café for mothers with preschool children opening late 2007.
  • Danville, Illinois
    Completed feasibility and preliminary plans for a 35,000 square foot pizza buffet and entertainment center.

We have successfully translated our entertainment experience to the food service industry with the design of entertainment and play features for restaurants and food courts. Two of our projects were the design of a unique, proprietary play area for a new Pizza Hut prototype restaurant that included three types of children's play besides soft contained play and a 4,000 sf children's play area called Funderland for the food court at Foothills Mall in Tucson, Arizona.

Many of our children's projects include children's cooking areas, where children prepare a food item to eat.

For existing food service facilities, we offer family friendly audits to evaluate all aspects of the business as experienced by families and children.


The Food Network's Unwrapped show filming the children's cooking area
at Paradise Park, one of the projects our company designed and produced.

Pizza Today Magazine Features White Hutchinson

The August issue of Pizza Today magazine, the trade journal for the pizza restaurant and pizzeria industry, includes an article entitled Courting Kids. Both Randy White, our CEO, and Vicki Stoecklin, our Education & Child Development Director, were quoted as experts on making restaurants child and family friendly. Read the article here.

 

Food Network "Unwrapped" Show
Features White Hutchinson

"Environments that make you say wow while you chow." That's how the Food Network's January 3, 2004 Unwrapped television show on eatertainment described the facilities our company produces for clients. To be exact, the show featured an interview with Randy White, our CEO, who they introduced as "an eatertainment expert," and reported that the White Hutchinson Leisure & Learning Group was "a company that specializes in creating environments designed to make you say wow while you chow." The show also featured scenes from the children's discovery play center at Paradise Park, which was shown as an example of an eatertainment facility.

We are very appreciative of the opportunity to have had this nationwide, maybe worldwide, recognition and exposure. If you missed the show, the Food Network will be rerunning it many times.

Additional reading:


This page was last modified on 26 November 2009.