Tag Archives: NRA

Digital disruption changes industry definitions

Posted on April 22, 2019 by Randy White

This year two major trade organizations changed the definition of their industries. Both are telltale signs of the major digital disruption that is occurring to all types of out-of-home (OOH) B2C businesses, including OOH leisure and entertainment. According to the National … Continue reading →

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Tag Archives: NRA

Digital disruption changes industry definitions

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