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Recent Posts
- Our April Leisure eNewsletter is now available April 19, 2022
- Our March Leisure eNewsletter is now available March 14, 2022
- The February edition of our Leisure eNewsletter is now available  February 15, 2022
- What they fail to explain about vaccines, Delta, and masks September 13, 2021
- No, the pandemic hasn’t ended. It’s still having a significant impact on indoor family and children’s venues July 8, 2021
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Category Archives: Demographics
Who’s ready to return to out-of-home entertainment and cultural experiences?
Now that states are starting to allow businesses to open and the lockdown is winding down, will people return to out-of-home (OOH) entertainment and cultural experiences? Our company has access to a large number of national U.S. polls with very current data. So, I dug into the data of some of them to see what people are saying. Continue reading
Digital disruption changes industry definitions
This year two major trade organizations changed the definition of their industries. Both are telltale signs of the major digital disruption that is occurring to all types of out-of-home (OOH) B2C businesses, including OOH leisure and entertainment. According to the National … Continue reading
Where have all the babies gone?
Our recent issue of our Leisure eNewsletter included the article, Where have all the babies gone, that discusses the continuing baby bust, the continuing decline in the birth rate since 2007 that has resulted in the birth of 4.9 million … Continue reading
Looking back and looking forward at the FEC industry
Looking back through the history of the family entertainment center industry and predictions of what the future holds for its success. Continue reading
Exactly Who Are the Affluents?
In our recent White Paper we described Affluents as people with personal incomes in excess of $70,000 who predominately live in households with two or more income earners with total household incomes of $100,000 or greater. We used that simple definition for brevity. However it is really more complicated than that, as household size has an impact of how much money it takes to live comfortably. Continue reading
Evidence of Continuing Long-Term Decline in Marriages & Births
Now along comes research published three days ago . . . that finds that these two trends will continue long into the future. Continue reading
Millennials aren’t necessarily who you think they are
The press continually implies that Millennials are a homogeneous group of approximately 19- to 34-year-olds. Nothing could be further from the truth. . . Continue reading
College-degreed households biggest spenders at location-based entertainment venues
In 2012, households where the highest education level of a household member was a Bachelor’s Degree or higher accounted for the majority of all spending at location-based entertainment venues . . .Those households make up only 38% of all households. Continue reading
Composition of households has changed over time
The composition of American households has been shifting over time. The chart shows the changes from 1990 to 2012. Continue reading
Amusement park goers are young, affluent & checking Twitter
Read about the results from Scarborough’s survey of amusement park goers, how they are young, affluent, social media savvy and more likely to be non-white. Continue reading
Is the baby bust the death of children’s entertainment centers?
What does the recent baby bust mean for children’s entertainment centers? Continue reading
2011 U.S. Household Composition
2011 household data has just been released by the U.S. Census Bureau from the 2012 Current Population Survey. We prepared the following infograph on the household composition of the U.S. Continue reading
