I’ve been following the weekly Morning Consult poll that tracks how comfortable adults are returning to different public activities. The latest September 11-13 poll shows a growing gap in the comfort (very or somewhat comfortable) of Millennials (ages 24-39) compared to all adults.
Millennials and all adults show the same level of comfort going out to eat. One-third are very or somewhat comfortable (34%). For the other five activities shown in the chart below, Millennials are showing a definite uptick in comfort, whereas the comfort level for all adults remains flat. The widest gap is for visiting an amusement park. One-quarter of Millennials (25%) are currently comfortable compared to only one-sixth of all adults (17%).
Since Millennials are the target market for many out-of-home (OOH) entertainment and cultural activities, this positive trend is good news. However, even for the OOH entertainment or cultural activity with the highest level of comfort, a museum, still only a little over 1 in 4 Millennials are comfortable visiting (26%).
About Randy White
Randy White is CEO and co-founder of the White Hutchinson Leisure & Learning Group. The 31-year-old company, with offices in Kansas City, Missouri, has worked for over 600 clients in 37 countries throughout the world. Projects the company has designed and produced have won seventeen 1st place awards. Randy is considered to be one of the world's foremost authorities on feasibility, brand development, design and production of leisure experience destinations including entertainment, eatertainment, edutainment, agritainment/agritourism, play and leisure facilities.
Randy was featured on the Food Network's Unwrapped television show as an eatertainment expert, quoted as an entertainment/edutainment center expert in the Wall Street Journal, USA Today, New York Times and Time magazine and received recognition for family-friendly designs by Pizza Today magazine. One of the company's projects was featured as an example of an edutainment project in the book The Experience Economy. Numerous national newspapers have interviewed him as an expert on shopping center and mall entertainment and retail-tainment.
Randy is a graduate of New York University. Prior to repositioning the company in 1989 to work exclusively in the leisure and learning industry, White Hutchinson was active in the retail/commercial real estate industry as a real estate consultancy specializing in workouts/turnarounds of commercial projects. In the late 1960s to early 1980s, Randy managed a diversified real estate development company that developed, owned and managed over 2.0 million square feet of shopping centers and mixed-use projects and 2,000 acres of residential subdivisions. Randy has held the designations of CSM (Certified Shopping Center Manager) and Certified Retail Property Executive (CRX) from the International Council of Shopping Centers (ICSC).
He has authored over 150 articles that have been published in over 40 leading entertainment/leisure and early childhood education industry magazines and journals and has been a featured speaker and keynoter at over 40 different conventions and trade groups.
