Morning Consult has been polling Americans every two weeks on their comfort levels of engaging in different out-of-home leisure activities. For every activity tracked, the comfort level was on an upswing into the second week in June, after which it has been on a steady decline. Their polls saw a drop in comfort level for every activity and across multiple demographics. Even going out to eat at a restaurant, which has consistently shown the highest comfort level, has dropped 5 percentage points to just slightly more than one-third (36%) of people feeling comfortable doing it right now. Here’s a sample of some of the public activities and their respective comfort levels since the end of April through the middle of July.
![](https://www.whitehutchinson.com/blog/wp-content/uploads/2020/07/comfortable-doing-activities-now-apr-29-30-to-Jul-14-16-864x1024.png)
The poll results show that this increased caution to visit public activities is true for all types of out-of-home leisure, entertainment and cultural venues, which include location-based entertainment (LBE), family entertainment centers (FECs) and amusement parks.
Results also showed that 2 in 5 adults said they won’t feel safe going to an amusement park, the movies, a concert or a museum until at least 2021.
Polls by Sense360 have found a rising fear in response to the recent surge in Covid-29 infections. In their June 12-18 poll, 31% of adults said the coronavirus is an even bigger threat than people realize. The percentage has been rising since. In their July 10-15 poll, it was 5 percentage points higher at 36% of people now saying it is an even bigger threat than people realize. Their poll also found 4 out of 10 people (42%) not expecting a return to “normal” daily activity for longer than six months.
Covid-19 has also caused nearly half of people (48%) to cancel vacation plans as of the end of June.
![](https://www.whitehutchinson.com/blog/wp-content/uploads/2020/07/percent-cancelled-vacation-plans-1024x397.png)
Until the threat of coronavirus infections is seriously reduced, and probably not until there is a vaccine and we achieve herd immunity, can we expect a significant financial recovery back to 2019 levels of revenue for any type of location-based leisure, entertainment or cultural business.
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