The October issue of the American Express Market Briefing that tracks and interprets restaurant trends reported that the majority (54%) of Americans are trying to eat more healthfully these days.
The October issue of Market Briefing had a lot of good information healthy eating and what food attributes are important with people are trying to eat healthfully, as well as other restaurant eating trend information including loyalty programs. You can get at free subscription to this newsletter as well as to other restaurant newsletters from Technomic at: