Vol. V, No. 3, April 2005

[ Index of Previous eNewsletters ]

Why families go out to eat

The following graph shows the reasons families give for going out to eat. To capture families' attention, time and money, you must understand where you want your facility positioned in the decision matrix.

Which of the following are the reasons you and your family go out to eat?

Source: KFC Research and the National Restaurant Association.

Vol. V, No. 3, April 2005

[ Index of Previous eNewsletters ]

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