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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Who's spending at LBEs?

We previously reported (whitehutchinson.com/ news/ lenews/ 2026/ january/ article105.shtml#article) that households headed by a person with a bachelor's degree or higher accounted for nearly three-quarters (74%) of all spending on fees and admissions to location-based entertainment (LBEs) and museums in 2024.

Here's how 2024 spending by income quintiles looked.

The top 20% of households by income, those households with $156,000+ incomes, accounted for almost half of all spending on fees and admissions (46%). The top 40% of income households with incomes of $94,500 or higher accounted for 71% of all such spending.

Takeaway

There's no doubt that higher socio-economic households should be targeted to attend LBEs, since they account for the vast majority of spending. LBEs should be designed and operated to appeal to the more sophisticated tastes of higher socio-economic households.

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