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White Hutchinson Leisure & Learning Group

White Hutchinson Leisure & Learning Group, Kansas City, MO, USA


Vol. XXVI, No. 1, January 2026


  1. Editor's corner (www.whitehutchinson.com/ news/ lenews/ 2026/ january/ article101.shtml#article)
  2. LBE strategy of investing in attractions to last for decades has come and gone (www.whitehutchinson.com/ news/ lenews/ 2026/ january/ article102.shtml#article)
  3. Dave & Buster's continues its downward slide (www.whitehutchinson.com/ news/ lenews/ 2026/ january/ article103.shtml#article)
  4. What makes experiences special and memorable? (www.whitehutchinson.com/ news/ lenews/ 2026/ january/ article104.shtml#article)
  5. Changes to location-based entertainment spending in 2024 (www.whitehutchinson.com/ news/ lenews/ 2026/ january/ article105.shtml#article)
  6. A new value equation (www.whitehutchinson.com/ news/ lenews/ 2026/ january/ article106.shtml#article)
  7. Birthday University February 3rd & 4th (www.whitehutchinson.com/ news/ lenews/ 2026/ january/ article107.shtml#article)

[ Index of Previous eNewsletters (www.whitehutchinson.com/ news/ lenews/ previous.shtml) ]


Birthday University February 3rd & 4th

Here's a great chance to combine your trip to the NAFDMA Agritourism Expo (www.nafdmaconvention.com/ ) in Orlando with improving your birthday parties. Frank Price has been presenting Birthday University (birthdayuniversity.com/ ) for 26 years. Here's what he says about the upcoming BU (birthdayuniversity.com/ ) in Orlando the two days before the Expo:

"2026 marks another year of change. Here are a few things you need to know and change, if you want to grow instead of decline."

The Root Causes

Why do party businesses start out strong, blend, get stale, and then drop off? Why do most party businesses fade after early success? BU explores the short lifecycle of new party operations, revealing the core reasons businesses lose their edge after the novelty wears off and what to do to avoid becoming "just another option that blends with all the others."

Change How You Do Parties

Are you unique? Tired of the copycat game? Learn how to redefine your party experience and brand identity to stand out in your saturated market. Become the place that guests "want what you do", because no one else does it that way. A party team with natural personality that stays with the party and is passionate about making the party child the center of attention and feel special, will get you there.

Attraction-Driven Party Programs: Been There, Done That

It's only human nature that the novelty of your new facilities and or attractions will wear off. If your party program relies solely on attractions, it won't be long to reach market burnout and then discounting, to compete with others who have and are doing the same thing. The human element is what modern party programs must include to stay relevant, fresh and long term profitable.

Little To No Human Interaction Makes You Average.

Without the focused commitment to add back the human element, adding back the "TLC" and making the birthday child center of attention and feel special your parties will never reach the level of emotional connection. Find out why little to no human touch, creates a bland, average, attraction centric party, easy to duplicate, and becoming stale after the attraction novelty wears off."

If you enroll by this Thursday, January 8th, you can get an instant $100 rebate with code BUREBATE at checkout. Information HERE (birthdayuniversity.com/ ) . Enroll HERE (birthdayuniversity.com/ registrationform25) .

Subscribe to monthly Leisure eNewsletter (www.whitehutchinson.com/ subscribe/ lenews/ )

Vol. XXVI, No. 1, January 2026


  1. Editor's corner (www.whitehutchinson.com/ news/ lenews/ 2026/ january/ article101.shtml#article)
  2. LBE strategy of investing in attractions to last for decades has come and gone (www.whitehutchinson.com/ news/ lenews/ 2026/ january/ article102.shtml#article)
  3. Dave & Buster's continues its downward slide (www.whitehutchinson.com/ news/ lenews/ 2026/ january/ article103.shtml#article)
  4. What makes experiences special and memorable? (www.whitehutchinson.com/ news/ lenews/ 2026/ january/ article104.shtml#article)
  5. Changes to location-based entertainment spending in 2024 (www.whitehutchinson.com/ news/ lenews/ 2026/ january/ article105.shtml#article)
  6. A new value equation (www.whitehutchinson.com/ news/ lenews/ 2026/ january/ article106.shtml#article)
  7. Birthday University February 3rd & 4th (www.whitehutchinson.com/ news/ lenews/ 2026/ january/ article107.shtml#article)

[ Index of Previous eNewsletters (www.whitehutchinson.com/ news/ lenews/ previous.shtml) ]



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