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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

The emerging "living room family" trend

The "living room family" trend, which emerged prominently on TikTok, has taken social media by storm, sparking conversations about family dynamics, parenting styles, and the significance of shared spaces in the home.

A "living room family" describes families whose members naturally gravitate toward at-home shared communal spaces like the living room, kitchen, or dining area during their free time and hang out together (vs. alone in their rooms).

While the "living room family" trend primarily focuses on how families interact in their homes, there are emerging indications that this cultural shift is beginning to influence how families approach activities and outings outside their homes. The trend's emphasis on shared experiences and comfort with children's presence appears to be extending into public venues and entertainment choices.

One segment of the location-based entertainment center industry that appeals to living room families is social gaming venues. Most offer group games that work for not only adults, but for children who are at least grade school age or older. They offer a shared experience that the entire family can simultaneously enjoy together. It's all about providing families with shared social experiences. Social gaming venues cater to families during the day and adults in the evening, which helps explain their success.

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