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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Return to IRL

The Harris Poll recently released The Return to Touch Report based on surveys of 2,068 U.S. adults earlier this year.It was aimed at retail, but revealed a trend: "In 2007, the launch of the iPhone redefined what it meant to touch technology - ushering in an era where screens became our primary interface with the world. . . But today, the pendulum is swinging back toward three-dimensional touch. It's in real life."

Harris found that 78% of Americans prefer IRL experiences and in-person social existence to digital-only. This helps explain the growing popularity of location-based entertainment venues that focus on providing a high-quality social experience to attendees, especially social gaming venues (inappropriately called competitive socializing by many in the industry).

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