How the young adult market will shift

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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Vol. XXIII, No. 3, March 2023

Editor's corner (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article101.shtml#article)
2023 forecast for the attractions industry (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article102.shtml#article)
Esports isn't living up to its hype (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article103.shtml#article)
The weekday daytime leisure economy (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article104.shtml#article)
How the young adult market will shift (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article105.shtml#article)
Pistachio is a recent flavor trend (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article106.shtml#article)
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Have we returned to pre-pandemic normalcy? (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article108.shtml#article)
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How the young adult market will shift

There are currently 84 million young adults ages 21-39, composed of both adult Gen Z and millennials. That young adult market is a primary target market for most community location-based entertainment venues. In 2021 the majority, three-quarters of 21- to 39-year-olds, are millennials. In five years, in 2028, that ratio will shift, with Gen Z becoming the majority of young adults at 57%.

The two generations are not identical in their values and preferences. As Gen Z grow in market share for the location-based entertainment industry, operators will need to shift many aspects of what they offer to make sure they appeal to Gen Z.

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Vol. XXIII, No. 3, March 2023

Editor's corner (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article101.shtml#article)
2023 forecast for the attractions industry (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article102.shtml#article)
Esports isn't living up to its hype (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article103.shtml#article)
The weekday daytime leisure economy (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article104.shtml#article)
How the young adult market will shift (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article105.shtml#article)
Pistachio is a recent flavor trend (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article106.shtml#article)
For young adults, owning a VR headset is as rare today as it was in 2018 (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article107.shtml#article)
Have we returned to pre-pandemic normalcy? (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article108.shtml#article)
Long waits reduce revenues and profits (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article109.shtml#article)
Store vacancies open opportunities (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article110.shtml#article)
Covid-related popularity of pickleball may be faltering (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article111.shtml#article)
Why LBE models need to be different today (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article112.shtml#article)
Competitive socializing with soccer (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article113.shtml#article)
It's all about perceived value, not just price (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article114.shtml#article)
Births down not totally bad news (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article115.shtml#article)
Announcing Agritourism Today (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article116.shtml#article)
Surge pricing comes to bowling (www.whitehutchinson.com/ news/ lenews/ 2023/ march/ article117.shtml#article)

[ Index of Previous eNewsletters (www.whitehutchinson.com/ news/ lenews/ previous.shtml) ]

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