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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Climatarian? Regenivore? New diets take aim at climate change

This article by Mike Allen was in the January 26^th issue of the Axios AM newsletter (www.axios.com/ newsletters/ axios-am) . Axios offers a number of daily newsletters (www.axios.com/ newsletters) with factual and concise new coverage.

Move over, locavores:

• A slew of new labels - from "climavore" to "reducetarian" - reflect the trend of people eating with sustainability (www.axios.com/ 2020/ 11/ 07/ food-production-climate-greenhouse-gas-emissions) in mind to reduce their climate "foodprint (foodprint.org/ what-is-foodprint) ", Jennifer A. Kingson writes in Axios What's Next (www.axios.com/ signup/ whats-next) .

Why it matters: Food manufacturers, restaurants, and supermarkets are racing to cater to the zeal for lower-carbon eating choices.

What's happening: People are eschewing plastic packaging (www.axios.com/ 2022/ 03/ 25/ fast-food-companies-forever-chemicals) , ingredients flown in from afar, and foods that are environmentally damaging to produce.

• The "eat local" mantra is being replaced (ourworldindata.org/ food-choice-vs-eating-local) by the notion that what you eat is more important - since transportation is sometimes just a small part of your meal's carbon footprint.
• Restaurant chains - including Chipotle (ir.chipotle.com/ 2020-10-26-Chipotle-Launches-Real-Foodprint-Introduces-Sustainability-Impact-Trackers-For-Digital-Orders) and Panera (www.foodandwine.com/ news/ panera-carbon-emissions-impact-menu-cool-foods) - are putting "carbon labels" (www.forbes.com/ sites/ briankateman/ 2020/ 07/ 20/ carbon-labels-are-finally-coming-to-the-food-and-beverage-industry) on their foods.

There's a dizzying nomenclature affiliated with climate-conscious eating, with meaningful yet hard-to-parse differences.

• "Sustainatarians" (www.urbandictionary.com/ define.php?term=Sustainatarian) - eat some meat but filter their diet through an environmental lens.
• "Regenivore" - food from companies actively healing the planet - is a hot labeling trend, the N.Y. Times reported (www.nytimes.com/ 2022/ 12/ 27/ dining/ restaurant-food-trends-2023.html) .

Implications for location-based entertainment

The above shows how Americans' diets and food preferences are changing, something we covered in last month's issue (www.whitehutchinson.com/ news/ lenews/ 2023/ january/ article104.shtml#article) . It's something location-based entertainment venues need to seriously consider for their menu and bar offerings.

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