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White Hutchinson Leisure & Learning Group

White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Vol. XIX, No. 3, March 2019

  1. Editor's corner (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article101.shtml#article)
  2. Are family entertainment centers on the brink of extinction? (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article102.shtml#article)
  3. How consumers engage with loyalty programs (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article103.shtml#article)
  4. Coca-Cola launches line of nonalcoholic beverages (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article104.shtml#article)
  5. Brand purpose and the conscientious consumer (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article105.shtml#article)
  6. Binge watching is not good news for CLVs (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article106.shtml#article)
  7. Who drinks wine? (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article107.shtml#article)
  8. Time is the new currency for out-of-home entertainment (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article108.shtml#article)
  9. Is your mobile website speed hurting your business? (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article109.shtml#article)
  10. How do new customers find you? (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article110.shtml#article)
  11. Income determines preference for nutritious food at restaurants (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article111.shtml#article)
  12. Young adult alcohol drinking trends (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article112.shtml#article)

[ Index of Previous eNewsletters (www.whitehutchinson.com/ news/ lenews/ previous.shtml) ]

Coca-Cola launches line of nonalcoholic beverages

In last month's issue, we included an article The mindful low- and no-alcoholic trend (www.whitehutchinson.com/ news/ lenews/ 2019/ february/ article109.shtml#article) about the growth of low and nonalcoholic bar type drinks. Now along comes Coca-Cola with a line of cocktail-inspired, nonalcoholic beverages, further validating that this trend is something that all community leisure venues (CLVs) that serve alcohol need to take notice of.

The new cocktail-inspired brand, Bar None, includes four unique varieties - Spiced Ginger Mule, Bellini Spritz, Dry Aged Cider and Sangria - crafted with bar-inspired flavors and premium, on-trend ingredients to appeal to beer, wine and cocktail drinkers

Bar None was born out of a desire for more sophisticated non-alcoholic beverages than sugary mocktails or club soda with lime. A team working in the Coca-Cola Co.'s Venturing & Emerging Brands unit created the product line. “We wanted something we could actually look forward to enjoying as much as an alcoholic drink - something sip-able and savor-able,” said Sabrina Tandon, general manager for Bar None. “This is a new category we're helping to create. We're a first mover in this space, which we think has a lot of potential.” 

Coca-Cola is testing Bar None in Atlanta. The beverages may be purchased online at drinkbarnone.com (www.drinkbarnone.com/ ) .

Vol. XIX, No. 3, March 2019

  1. Editor's corner (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article101.shtml#article)
  2. Are family entertainment centers on the brink of extinction? (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article102.shtml#article)
  3. How consumers engage with loyalty programs (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article103.shtml#article)
  4. Coca-Cola launches line of nonalcoholic beverages (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article104.shtml#article)
  5. Brand purpose and the conscientious consumer (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article105.shtml#article)
  6. Binge watching is not good news for CLVs (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article106.shtml#article)
  7. Who drinks wine? (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article107.shtml#article)
  8. Time is the new currency for out-of-home entertainment (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article108.shtml#article)
  9. Is your mobile website speed hurting your business? (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article109.shtml#article)
  10. How do new customers find you? (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article110.shtml#article)
  11. Income determines preference for nutritious food at restaurants (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article111.shtml#article)
  12. Young adult alcohol drinking trends (www.whitehutchinson.com/ news/ lenews/ 2019/ march/ article112.shtml#article)

[ Index of Previous eNewsletters (www.whitehutchinson.com/ news/ lenews/ previous.shtml) ]

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