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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Vol. XII, No. 3, April - May 2012
- Editor's Corner - update on Dubai (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article101.shtml#article)
- Is there really a menu 'sweet spot'? (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article102.shtml#article)
- Chuck E. Cheese's a pioneer with multichannel entertainment convergence (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article103.shtml#article)
- Ray's indoor playground - it's no FEC (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article104.shtml#article)
- Foundations Entertainment University - July 17-19 in Chicago (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article105.shtml#article)
- Entertainment venues as anchors to generate mall traffic (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article106.shtml#article)
- Club Liko progress (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article107.shtml#article)
- Are Millennials the market they are cracked up to be? (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article108.shtml#article)
- Living arrangements of young adults (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article109.shtml#article)
- Top pizza trends (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article110.shtml#article)
- The dirty little truth about developing a family entertainment center no one will tell you (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article111.shtml#article)
[ Index of Previous eNewsletters (www.whitehutchinson.com/ news/ lenews/ previous.shtml) ]
Ray's indoor playground - it's no FEC
Ray’s, with two locations (97,000 square feet in Cleveland that opened in 2004 and the newer location in a former 110,000-square-foot Menard’s home improvement store in Milwaukee) is no family entertainment center. Ray’s doesn’t feature any inflatable slides, video games or rides. Rather, it’s an indoor mountain bike playground built out of wood, nails and concrete.
Ray’s Indoor Mountain Bike Park (www.raysmtb.com/ ) is primarily designed for adult mountain biking (and secondarily, BMXing) enthusiasts. However, you will often find adventurous children there as well. Children younger than 16 must be accompanied by an adult who stays in the park. Children younger than 8 must have an adult riding with them.

There are two courses. The easier yellow trail includes a novice area that allows first timers to practice riding on treacherous wooden planks, rocks, logs, curved banks and small mounds. The more adventurous green trail is located on the second floor with its steep roller coaster-like descents and other challenges. There’s also a sport, super rhythm jumps, expert jumps, sport jumps, pump track and street park areas.

Admission to Ray’s is $19.95 on weekdays and $25.99 on weekends. Mountain or BMX bikes can be rented. Gloves, helmets and other protective gear can be rented or purchased at the park.
Each summer when bikers and BMXers hit the outdoor trails, Ray’s closes for remodeling and upgrades. This year they closed April 29th, so you’ll have to wait until October 1st to give Ray’s a test drive.
Vol. XII, No. 3, April - May 2012
- Editor's Corner - update on Dubai (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article101.shtml#article)
- Is there really a menu 'sweet spot'? (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article102.shtml#article)
- Chuck E. Cheese's a pioneer with multichannel entertainment convergence (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article103.shtml#article)
- Ray's indoor playground - it's no FEC (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article104.shtml#article)
- Foundations Entertainment University - July 17-19 in Chicago (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article105.shtml#article)
- Entertainment venues as anchors to generate mall traffic (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article106.shtml#article)
- Club Liko progress (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article107.shtml#article)
- Are Millennials the market they are cracked up to be? (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article108.shtml#article)
- Living arrangements of young adults (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article109.shtml#article)
- Top pizza trends (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article110.shtml#article)
- The dirty little truth about developing a family entertainment center no one will tell you (www.whitehutchinson.com/ news/ lenews/ 2012/ may/ article111.shtml#article)
[ Index of Previous eNewsletters (www.whitehutchinson.com/ news/ lenews/ previous.shtml) ]
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