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Frisco,
Texas, a suburb north of Dallas, is about to become the home of two new family
entertainment centers, located just 2 miles apart. One center is projected
to cost $6 million and will have 43,000 square feet with 32 lanes of bowling,
laser tag and a game room. The other, to be called The Fuse, will have
72,000 square feet with 32 lanes of bowling, indoor batting cages, 18 holes
of indoor miniature golf and a gameroom at a cost $8 million. It appears that
the development of at least one of the centers has been spurred by the success
of the Main Event Entertainment Center in Plano, Texas, only 11 miles
away.
We took a quick look at the Frisco market using the same special programs we use to conduct a preliminary market feasibility analysis. What we found did not indicate the Frisco market can support $14 million and 115,000 square feet of similar entertainment projects.
When representatives from the two projects were recently interviewed by both
the Dallas Business Journal and the Dallas News, their comments
were rather cavalier in response to their competition. One can only wonder
whether this is an example of ego getting in the way of sound business judgment.
Feel lucky it's not your money on the line for one of these projects.
As for their futures, time will tell.
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