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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Editor's corner

Here we are already into 2026, time to plan for the coming year. We have two articles in this issue on things to consider - ticketing and how to create a special and memorable experience for your guests. We also have some more results from our 2025 agritourism participation.

I'll be presenting at the NAFDMA Expo in Orlando in February. You can learn about my presentation in this issue's article (www.whitehutchinson.com/ news/ agrinews/ 2026/ january/ article104.shtml) .

Feel free to contact me (www.whitehutchinson.com/ randy@whitehutchinson.com) if you'd like to discuss how we can help you with some aspect of starting or growing your agritourism business.

By the way, Agritourism Today is still written by humans. We only use AI, specifically Perplexity Pro, for research. But we still check the sources, as AI can still hallucinate or get confused.

Randy White
Editor-in-Chief

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