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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Editor's corner

It's that time of the year when agritourism farms and ranches are planning for their upcoming seasons. We have an article in this issue about the top 2026 food and flavor trends that you can capitalize on to fine tune the appeal of your food and beverage menu.

I'll be presenting at the NAFDMA Expo in Orlando this coming Sunday. You can learn about my presentation in this issue's article (www.whitehutchinson.com/ news/ agrinews/ 2026/ february/ article104.shtml#article) .

Feel free to contact me (www.whitehutchinson.com/ randy@whitehutchinson.com) if you'd like to discuss how we can help you with some aspect of starting or growing your agritourism business.

By the way, Agritourism Today is still written by humans. We only use AI, specifically Perplexity Pro, for research. But we still check the sources, as AI can still hallucinate or get confused.

Randy White
Editor-in-Chief

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