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White Hutchinson Leisure & Learning Group

White Hutchinson Leisure & Learning Group, Kansas City, MO, USA


Vol. II, No. 1, January 2024


  1. Editor's corner (www.whitehutchinson.com/ news/ agrinews/ 2024/ january/ article101.shtml#article)
  2. Long lines are not good for business (www.whitehutchinson.com/ news/ agrinews/ 2024/ january/ article102.shtml#article)
  3. Agritourism Convention & Expo (www.whitehutchinson.com/ news/ agrinews/ 2024/ january/ article103.shtml#article)
  4. More results from our 2023 agritourism participation survey (www.whitehutchinson.com/ news/ agrinews/ 2024/ january/ article104.shtml#article)
  5. Our most popular articles in 2023 (www.whitehutchinson.com/ news/ agrinews/ 2024/ january/ article105.shtml#article)
  6. Christmas tree farms have ecological benefits (www.whitehutchinson.com/ news/ agrinews/ 2024/ january/ article106.shtml#article)

[ Index of Previous eNewsletters (www.whitehutchinson.com/ news/ agrinews/ previous.shtml) ]


More results from our 2023 agritourism participation survey

On November 10th, our company conducted a nationwide survey of 1,078 people on their households' participation in different agritourism activities, including festivals, u-pick, farm markets, and other activities since the beginning of 2023. In our previous issue (www.whitehutchinson.com/ news/ agrinews/ 2023/ november/ article105.shtml#article) , we reported that more than three-quarters of American households (76%) had at least one member visit a farm or ranch in 2023 for an agritourism activity, with the most popular at 44% of at least one household member attending a fall festival with a corn maze and/or pumpkin patch.

This issue we're reporting on the popularity of u-pick. In 2023, at least one member from six in ten U.S. households picked a U-pick crop (excluding U-pick pumpkins).

The most popular U-pick crop is apples, with nearly one-third of households participating (32%). Strawberries came in second, with over one-quarter (27%) of households participating. Peaches and blueberries were tied with one-sixth of households (16%), followed by cherries and flowers (including sunflowers) at over one-tenth, 12%, and 11%, respectively.

Four percent of households picked other crops, including other types of berries, corn, oranges, pears, potatoes, tomatoes, and assorted vegetables.

Farm markets were also very popular. Someone from 40% of U.S. households shopped at a farm market in 2023.

In our next issue, we'll report on participation in crop-based food festivals. If you haven't subscribed to this Agritourism Today enewsletter, sign up so you won't miss out. Subscribe by clicking HERE (www.whitehutchinson.com/ subscribe/ agrinews/ ) .

Subscribe to Agritourism Today (www.whitehutchinson.com/ subscribe/ agrinews/ )

Vol. II, No. 1, January 2024


  1. Editor's corner (www.whitehutchinson.com/ news/ agrinews/ 2024/ january/ article101.shtml#article)
  2. Long lines are not good for business (www.whitehutchinson.com/ news/ agrinews/ 2024/ january/ article102.shtml#article)
  3. Agritourism Convention & Expo (www.whitehutchinson.com/ news/ agrinews/ 2024/ january/ article103.shtml#article)
  4. More results from our 2023 agritourism participation survey (www.whitehutchinson.com/ news/ agrinews/ 2024/ january/ article104.shtml#article)
  5. Our most popular articles in 2023 (www.whitehutchinson.com/ news/ agrinews/ 2024/ january/ article105.shtml#article)
  6. Christmas tree farms have ecological benefits (www.whitehutchinson.com/ news/ agrinews/ 2024/ january/ article106.shtml#article)

[ Index of Previous eNewsletters (www.whitehutchinson.com/ news/ agrinews/ previous.shtml) ]



Mailing Address: White Hutchinson Leisure & Learning Group, 4036 Baltimore Avenue, Kansas City, Missouri 64111, USA
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