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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Nationwide agritourism participation survey results

On November 10th, our company conducted a nationwide survey of 1,078 people on their households' participation in different agritourism activities, including festivals, u-pick, farm markets, and other activities since the beginning of the year. In this and subsequent issues we will be reporting on the results.

Based on the different activities we surveyed, three-quarters of American households (76%) visited a farm or ranch this year for some agritourism activity.

The most popular was participation in a fall festival with a corn maze and/or pumpkin patch. Someone from over four in ten households (44%) attended a fall festival.

Participation was highest from households with $100,000-$150,000 incomes, followed by households with incomes between $75,000 and $100,000.

Participation as a percentage of all households in each region of the country was highest in the Northeast, followed by the Midwest.

Fall haunted attractions were also very popular, with someone from nearly three in ten households (28%) attending a haunted attraction and/or haunted hayride.

Participation was highest from households with $100,000-$150,000 incomes, the same as Fall festivals, followed by households with $50,000-$100,000 incomes.

Household participation in fall haunted attractions was also highest in the Northeast, followed by the three other regions of the country, which were nearly identical.

Sunflower festivals have become popular as more farmers have offered them over the past few years. This year, someone from one-sixth of all households (17%) attended one. Sunflower festivals have the highest participation rate in the Northeast at an index of 218.

In our December issue we'll report on u-pick and farm markets. If you haven't subscribed to this Agritourism Today enewsletter, make sure to sign-up so you won't miss out. Subscribe by clicking HERE (www.whitehutchinson.com/ subscribe/ agrinews/ ) .

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